Ameen sayani biography of mahatma
Ameen Sayani
Indian radio personality (–)
Ameen Sayani (21 December – 20 February ) was an Indian radio announcer. He achieved fame and popularity across the Indian subcontinent when he presented his Binaca Geetmala program of hits over the airwaves of Radio Ceylon.[1] He was one of the most imitated announcers.
His style of addressing the audience with "Behno aur Bhaiyo " (meaning "sisters and brothers") as against the traditional "Bhaiyo aur Behno" is still treated as an announcement with a melodious touch. He had produced, compered (or provided voice-overs for) over 54, radio programmes and 19, spots/jingles since
Early life
Ameen Sayani was born on 21 December into a Gujarati MuslimSunni Khoja family in Bombay (now Mumbai).
His parents were Kulsoom and Dr. Jan Mohammed Sayani. His mother was a freedom fighter and was close to Mahatma Gandhi, which is why Sayani called himself a Gandhian. He was the grandson of Rahimtulla M. Sayani a pioneer lawyer who had served as the President of the Indian National Congress.
Career
Ameen Sayani was introduced to All India Radio, Bombay, by his brother Hamid Sayani.
Ameen Sayani Age, Death, Wife, Children, Family, Biography ... Because the Companies are So Much Better. He appeared in all of these movies in the role of an announcer in some event. Read Edit View history. Sayani compered over 2, stage functions of all sorts in India, including musical variety shows, beauty contests, fashion shows, award functions, film silver jubilee functions, the International Film Festival closing session in Delhi , concerts, seminars, workshops, and trade presentations.Ameen participated in English programmes there for ten years.
Later, he helped popularise All India Radio in India. Sayani was also a part of various movies throughout the years like Bhoot Bungla, Teen Devian, Boxer, and Qatl. He appeared in all of these movies in the role of an announcer in some event.
Sayani assisted his mother, Kulsum Sayani, in editing, publishing and printing a fortnightly journal for neo-literates, under the instructions of Mahatma Gandhi. The fortnightly, RAHBER ( to ), was simultaneously published in the Devnagri (Hindi), Urdu and Gujarati scripts&#;– but all in the simple "Hindustani" language promoted by Gandhi.
It was this grounding in simple communication that helped him in his long career of commercial broadcasting, and culminated in his being awarded the "Hindi Ratna Puraskaar" by the prestigious Hindi Bhavan of New Delhi in
One little known fact about him is that he worked in the marketing Department of Tata Oil Mills Ltd.
during –62 as Brand Executive&#;– mainly looking after their toilet soaps: Hamam and Jai.
Between All India Radio (from ), AIR's Commercial Service (from ) and various foreign stations (from ), Sayani produced, compered (or spoke for) over 54, radio programmes and 19, spots/jingles.
Biography of mahatma gandhi He died of a heart attack on 20 February at the age of Archived from the original on 21 December Honours and awards [ edit ]. Contents move to sidebar hide.(The fact is recorded in the Limca Book of Records.)
Radio shows produced and compered
Some of the better known radio shows produced (mainly for consumer product clients):
- CIBACA (formerly BINACA) GEETMALA: broadcast from &#;– mainly over Radio Ceylon, and later over Vividh Bharati (AIR)&#;– for a total of over 42 years.
It was again revived after a gap of 4 years, and was aired over the National Network of Vividh Bharati for 2 years as COLGATE CIBACA GEETMALA.
- S. KUMARS KA FILMI MUQADDAMA and FILMI MULAQAAT: over AIR and Vividh Bharati for 7 years. Re-commenced, after a decade, on Vividh Bharati for a year.
- SARIDON KE SAATHI: 4 years. (AIR's first sponsored show.)
- BOURNVITA QUIZ CONTEST (in English): 8 years.Ameen sayani biography of mahatma gandhi The show was then reconceptualised as a countdown to the most popular songs of that week. Career [ edit ]. He died of a heart attack on 20 February at the age of His style of addressing the audience with "Behno aur Bhaiyo " meaning "sisters and brothers" as against the traditional "Bhaiyo aur Behno" is still treated as an announcement with a melodious touch.
(Took over from his brother and guru, Hamid Sayani, after his death in )
- SHALIMAR SUPERLAC JODI: 7 years.
- MARATHA DARBAR shows: SITARON KI PASAND, CHAMAKTAY SITARAY, MEHEKTI BAATEN, etc.&#;: 14 years.
- SANGEET KAY SITARON KI MEHFIL&#;: 4 years&#;– and still running (in ). (The format comprises interviews and musical career sketches of top singers, composers and lyricists; syndicated to various radio stations in India and abroad for their commercial clients.)
Sayani also produced a episode radio series in the form of plays based on actual HIV/AIDS cases&#;– including interviews with eminent doctors and social workers.
(The series&#;– entitled Swanaash&#;– was commissioned by All India Radio, and its audio cassettes have been acquired by many NGOs for their fieldwork.)
Audio communication on compact discs (and earlier on LPs and cassettes)
After producing several audio features on cassettes, LPs and CDs, Sayani was producing (for Saregama India Ltd) an unusual retrospective of his flagship radio show Geetmala on CDs.
The series is called "GEETMALA KI CHHAON MEIN", of which 40 volumes (in packs of five CDs each) have already been produced and released. The volumes have been well appreciated in India and abroad.[citation needed]
Sayani pioneered the export of Indian radio shows and commercials from onwards.
He exported to the USA, Canada, England, the UAE, Eswatini, Mauritius, South Africa, Fiji and New Zealand. In addition, he compered several shows directly for radio stations abroad.
Ameen sayani biography of mahatma Watch video". India had only recently become independent, and state-controlled media like All India Radio AIR were looking at defining and forging the idea of a national culture. Death [ edit ]. If you come across any such activity, please report to the appropriate law enforcement authorities, and inform us on compliance marcellus.International radio shows
- "MINI INSERTIONS of FILMSTAR INTERVIEWS"&#;: Over the British Broadcasting Corporation's Ethnic Network in the UK: 35 instalments.
- "MUSIC FOR THE MILLIONS"&#;: For the BBC's World Service Radio: 6 episodes.
- "VEETEE KA HUNGAMA"&#;: Over Sunrise Radio, London: 4½ years.
- "GEETMALA KI YAADEN": Over Radio Ummul Quwain, UAE: 4 years.
- "YE BHI CHANGA WO BHI KHOOB"&#;: Over Radio Asia, UAE: 8 months.
- "HANGAMAY"&#;: Over ethnic radio stations in Toronto, Washington, Houston, Los Angeles, San Francisco and Boston: 2½ years.
- "SANGEET PAHELI"&#;: Over Radio Truro, Eswatini: 1 year.
Stage Compering
Sayani compered over 2, stage functions of all sorts in India, including musical variety shows, beauty contests, fashion shows, award functions, film silver jubilee functions, the International Film Festival closing session (in Delhi), concerts, seminars, workshops, and trade presentations.
He also compered stage shows abroad&#;– in the US, Canada, the UK, South Africa, the UAE, the Netherlands and the West Indies.
In Bollywood
Song "Tamma Tamma Again" in movie Badrinath Ki Dulhania was remix of 90's popular Bollywood song Tamma Tamma featuring a Voiceover by Ameen Sayani.[2]
As of , Sayani was still active in radio in India.[3][needs update]
Personal life
Sayani married a Kashmiri Pandit, Rama Mattu a fellow voice artist.[4]
Death
He died of a heart attack on 20 February at the age of [5][6]
Honours and awards
In , he was presented with the Padma Shri award.[7] Apart from this, Ameen Sayani was a laureate of numerous awards such as:
- Living Legend Award () from loopFederation of Indian Chambers of Commerce & Industry, with India Radio Forum
- Kaan Hall of Fame Award () from Radio Mirchi (FM Network of the Times Group)
- Golden Abby by Advertising Club, Bombay () for the OUTSTANDING RADIO CAMPAIGN OF THE CENTURY ( "Binaca/Cibaca GEETMALA" ).
- Hall of Fame Award () from Indian Academy of Advertising Film Art (IAAFA)
- Person of the Year Award () Limca Book of Records
- Gold medal () from Indian Society of Advertisers (ISA) presented by Mr.
K.R. Narayanan, then Vice-President of India.